Data Mining and Market Intelligence for Optimal Marketing Returns


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Knowing why customers leave is pivotal to knowing how to keep them from doing so. As you collect and use more data from your customers, you will know how to deliver relevance and value to them, and in doing so, generate more revenue for your business. Data mining is essential to all levels of business, and the entire process from customer acquisition service delivery to relationship building.

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You will definitely be smiling all the way to the bank at the end of it all. He works at a design, branding and marketing firm, having founded the same firm 9 years ago. He likes to share knowledge and points of view with other developers and consumers on platforms.

This can be applied by more than just retail stores, such as: Online e-commerce stores can evaluate credit card data to find patterns that can highlight fraud incidents, as well as tailor reward cards with optimal limits, interest rates and terms for consumers Telephone use — identify which customer segments respond to telephone calls to action on websites and identity reasons why this is the case, and how the CTAs can be improved to get more people calling the business. Sales Forecasting The aim of this technique is to look at when customers buy certain products, and when they are likely to buy again.

Database Marketing The idea behind this technique is to create product groups that can sell themselves.

Data Mining and Market Intelligence for Optimal Marketing Returns

In addition, promotions and discounts can be pre-planned to get rid of old stock while it can still fetch some profit. Product selection — studying your databases can help you determine what your customers want, and you can do away with non-sellers. Stock balancing — there are downsides to having either too much or too little stock. Customer purchase data can however highlight the right quantities to stock for different buying seasons.


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Customer Loyalty This is especially important for elastic markets, where a small price change can cause customers to jump ship to competitors offering lower prices. A few programs that can be implemented include: Employee engagement — ask your employees, who are the first contact point with customers, to give ideas on how customer engagement can be improved based on their own consumer interactions, including product selection and development questions as well as future growth opportunities Facebook — use data from your customer clusters on Facebook to determine the needs of various clusters and come up with ways to address their engagement needs You can focus on creation of value for customers, which is what will attract customers to stay in the face of price wars.

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Conclusion As you collect and use more data from your customers, you will know how to deliver relevance and value to them, and in doing so, generate more revenue for your business. Post a Job Add Articles.


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The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them …mehr. DE Um Ihnen ein besseres Nutzererlebnis zu bieten, verwenden wir Cookies. Ronald G. Drozdenko , Perry D.

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Data Mining and Market Intelligence for Optimal Marketing Returns Data Mining and Market Intelligence for Optimal Marketing Returns
Data Mining and Market Intelligence for Optimal Marketing Returns Data Mining and Market Intelligence for Optimal Marketing Returns
Data Mining and Market Intelligence for Optimal Marketing Returns Data Mining and Market Intelligence for Optimal Marketing Returns
Data Mining and Market Intelligence for Optimal Marketing Returns Data Mining and Market Intelligence for Optimal Marketing Returns
Data Mining and Market Intelligence for Optimal Marketing Returns Data Mining and Market Intelligence for Optimal Marketing Returns
Data Mining and Market Intelligence for Optimal Marketing Returns Data Mining and Market Intelligence for Optimal Marketing Returns
Data Mining and Market Intelligence for Optimal Marketing Returns Data Mining and Market Intelligence for Optimal Marketing Returns
Data Mining and Market Intelligence for Optimal Marketing Returns Data Mining and Market Intelligence for Optimal Marketing Returns

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